Post by hasina789956 on Oct 28, 2024 4:58:34 GMT -5
If you think you've done everything in your online marketing strategy, check this out too: have you embraced video marketing? Users spend an average of 19.7 minutes a day watching videos on mobile phones and tablets , according to the latest study by Zenith, the 'Online Video Forecast 2016'. It is clear that mobile devices have greatly changed people's habits, and together with faster connections they facilitate the consumption of this type of online content. Now, what can brands do to take advantage of this situation? Some data on online video consumption It is often said that content is king. However, when we talk about content, we are not referring only to all the texts that can be found on the Internet. Images and videos are also relevant content, but they are not always taken into account.
According to the same study mentioned above, it is expected that in 2017 video ads on fixed devices will account for 68% of the total, and will not be equal to mobile ads until 2018. The theory is that videos on large screens, as happens on television or in the cinema, would have a greater capacity to engage bulk email campaigns the viewer, which is why they would be more effective, which causes advertisers to lean towards them. But we must also highlight the great viral capacity of the Internet and that, despite talking about a smaller format, users not only seem willing to consume videos on their own mobiles and tablets, but also to share them. What's more, according to the technology company Cisco, within two years 84% of internet traffic will come from videos.
With data like this, it seems more than justified to consider a video marketing strategy. Your brand and video marketing Video marketing is much more than just a TV ad. Applied to the online world, it has multiple advantages that you can start to benefit from now. We list them below: They help SEO. The organic positioning of your website can benefit from this type of content. On the one hand, it increases the time that a user stays on a page (as long as the video lasts, as long as they are interested enough to watch it in its entirety). In addition, by sharing it, it generates new links and traffic naturally to a website. Whether it is yours depends on you and your online strategy. Greater engagement . This is the term used to refer to the “commitment” of users to the brand.
According to the same study mentioned above, it is expected that in 2017 video ads on fixed devices will account for 68% of the total, and will not be equal to mobile ads until 2018. The theory is that videos on large screens, as happens on television or in the cinema, would have a greater capacity to engage bulk email campaigns the viewer, which is why they would be more effective, which causes advertisers to lean towards them. But we must also highlight the great viral capacity of the Internet and that, despite talking about a smaller format, users not only seem willing to consume videos on their own mobiles and tablets, but also to share them. What's more, according to the technology company Cisco, within two years 84% of internet traffic will come from videos.
With data like this, it seems more than justified to consider a video marketing strategy. Your brand and video marketing Video marketing is much more than just a TV ad. Applied to the online world, it has multiple advantages that you can start to benefit from now. We list them below: They help SEO. The organic positioning of your website can benefit from this type of content. On the one hand, it increases the time that a user stays on a page (as long as the video lasts, as long as they are interested enough to watch it in its entirety). In addition, by sharing it, it generates new links and traffic naturally to a website. Whether it is yours depends on you and your online strategy. Greater engagement . This is the term used to refer to the “commitment” of users to the brand.