Post by sinthiya007 on Nov 7, 2024 1:57:57 GMT -5
One of the biggest challenges for marketers is effectively managing their marketing budget and investing in ads that generate a positive return. Currently, Facebook Ads is the most accessible and effective channel for reaching our target audience.
One of the biggest advantages of this platform is that we can advertise with a small budget, since we can set a low daily cost - a minimum of €1. Another big advantage is that it allows for high segmentation and assertively reaching our target audience.
The biggest difficulty here is that the platform has a large number of features and, as a result, it is often necessary to resort to other platforms.
That's exactly what this article is about.
Facebook Ads Manager
This is the most widely used manager worldwide. It is already on page seo service integrated with Facebook, and is where we can access and control the different types of ads. From here, we have access to all the tools necessary to create targeted ads according to our target audience.
Main advantages:
Easy to use;
The ad becomes active within a few minutes;
No installation required;
It's free.
Facebook Ads Manager App
Basically, it is the same manager described in point 1, the difference is that it is used on a tablet or smartphone. In other words, it is very useful for those who use their smartphone or tablet as their number one tool for work.
Main advantages:
Mobility;
Driftrock
Driftrock is an ad manager used by some giants such as BMW. The big difference is that it is possible to automate ads in ways we could never imagine. For example, we can schedule ads so that they are only activated according to the city's weather, TV schedule or even stock availability.
As a small example, BMW used Driftrock to promote the BMW xDrive 4x4 technology, while it was raining or snowing in that region. And this brought them a 30% increase in conversion.
Main advantages:
Automation through different triggers and not just based on the time or day of the week;
Speed, allows you to create up to 100 Facebook ads in just a few minutes;
Integration with several other marketing platforms.
Hootsuite Ads
One of the most widely used tools for social media management. It is a great solution for those who want to take their Facebook ads to the next level.
Main advantages:
Create ads quickly, in just two clicks;
Suggests objectives for your ads;
Integration of all ad accounts in one place.
Social Ads Tool
A Facebook partner tool for ad management, focused on automation. This allows marketers to spend less time on technical operations, leaving them more time for strategic planning.
One of the biggest advantages of this platform is that we can advertise with a small budget, since we can set a low daily cost - a minimum of €1. Another big advantage is that it allows for high segmentation and assertively reaching our target audience.
The biggest difficulty here is that the platform has a large number of features and, as a result, it is often necessary to resort to other platforms.
That's exactly what this article is about.
Facebook Ads Manager
This is the most widely used manager worldwide. It is already on page seo service integrated with Facebook, and is where we can access and control the different types of ads. From here, we have access to all the tools necessary to create targeted ads according to our target audience.
Main advantages:
Easy to use;
The ad becomes active within a few minutes;
No installation required;
It's free.
Facebook Ads Manager App
Basically, it is the same manager described in point 1, the difference is that it is used on a tablet or smartphone. In other words, it is very useful for those who use their smartphone or tablet as their number one tool for work.
Main advantages:
Mobility;
Driftrock
Driftrock is an ad manager used by some giants such as BMW. The big difference is that it is possible to automate ads in ways we could never imagine. For example, we can schedule ads so that they are only activated according to the city's weather, TV schedule or even stock availability.
As a small example, BMW used Driftrock to promote the BMW xDrive 4x4 technology, while it was raining or snowing in that region. And this brought them a 30% increase in conversion.
Main advantages:
Automation through different triggers and not just based on the time or day of the week;
Speed, allows you to create up to 100 Facebook ads in just a few minutes;
Integration with several other marketing platforms.
Hootsuite Ads
One of the most widely used tools for social media management. It is a great solution for those who want to take their Facebook ads to the next level.
Main advantages:
Create ads quickly, in just two clicks;
Suggests objectives for your ads;
Integration of all ad accounts in one place.
Social Ads Tool
A Facebook partner tool for ad management, focused on automation. This allows marketers to spend less time on technical operations, leaving them more time for strategic planning.