Post by habiba123820 on Nov 2, 2024 1:13:51 GMT -5
SMS marketing aims to send messages and campaigns by SMS for promotional or transactional purposes. These messages can be used to send offers (such as sales or flash sales), invite contacts to an event or even alerts and notifications for transactional purposes (order tracking, appointment alerts, etc.).
When is it worth sending professional SMS messages?
There are many reasons why using SMS marketing can be useful, but here are some examples of uses that we commonly encounter with our clients:
Limited time sales or promotions
If you want to generate traffic to your e-commerce site or attract more visitors to your store, promotions are a good way to do it and SMS is the perfect channel to let people know. Due to the wordpress web design agency immediacy of its reception and with an average opening time of 3 minutes after receipt, you can be sure that your recipient will be aware of your promotion.
Transactional notifications
Transactional SMS is very useful for providing information to your customers: order confirmations, delivery notifications. Thanks to connectors and especially the API, it is very easy to link your current tools to a marketing SMS sending software.
Organizing an event
Are you organizing an event and want to make sure your guests haven't forgotten and have the correct address? A last-minute change or cancellation?
Use SMS to get the message to your guests. Even better, if you used a Sarbacane form to collect your guest list, you will only need a few clicks to set up this SMS.
Appointment reminders
To optimize your teams' time and avoid missed appointments, send reminder SMS messages so that your customers remember the appointment. Don't hesitate to schedule an SMS the day before and 1 hour before the start of the appointment to minimize no-shows.
What should you know before sending SMS Marketing?
Certain rules imposed by law and telephone operators must be followed for sending your SMS. Indeed, it is necessary to respect the days and times of sending, to integrate an "SMS Stop" to allow the unsubscription of recipients, as well as the respect of the opt-in governed by the GDPR.
Respect the sending days and times
Due to the immediacy of the SMS channel, recipients consult them almost immediately. This represents many marketing advantages, but you must also take into account the experience of your customers and prospects by avoiding sending your SMS at inopportune times. In order to protect the consumer, marketing SMS cannot be sent between 8 p.m. and 8 a.m. on weekdays, as well as on Sundays and public holidays.
Respect the GDPR
As with any communication, the GDPR requires you to inform anyone who uses your services of the use that will be made of their personal data. So make sure that your customers and prospects are “opt-in”, that is to say that they have given their consent for you to use their telephone contact details to contact them.
Indeed, SMS marketing is a powerful channel with an opening rate of around 95% but it can be perceived as intrusive by a recipient if they have not given their consent in advance to receive it.
Unsubscribe and Stop SMS
In the same way that you must include an unsubscribe link in an email, you must include a STOP mention in your marketing SMS. Your contacts can therefore freely request to unsubscribe by sending an SMS to the short number that was generated for your campaign. Note that it is not mandatory on informative SMS.
Be clearly identified
In order to avoid being considered as spam, it is important that the sender of the SMS is clearly identifiable. To do this, you can personalize the sender by directly naming your company.
When is it worth sending professional SMS messages?
There are many reasons why using SMS marketing can be useful, but here are some examples of uses that we commonly encounter with our clients:
Limited time sales or promotions
If you want to generate traffic to your e-commerce site or attract more visitors to your store, promotions are a good way to do it and SMS is the perfect channel to let people know. Due to the wordpress web design agency immediacy of its reception and with an average opening time of 3 minutes after receipt, you can be sure that your recipient will be aware of your promotion.
Transactional notifications
Transactional SMS is very useful for providing information to your customers: order confirmations, delivery notifications. Thanks to connectors and especially the API, it is very easy to link your current tools to a marketing SMS sending software.
Organizing an event
Are you organizing an event and want to make sure your guests haven't forgotten and have the correct address? A last-minute change or cancellation?
Use SMS to get the message to your guests. Even better, if you used a Sarbacane form to collect your guest list, you will only need a few clicks to set up this SMS.
Appointment reminders
To optimize your teams' time and avoid missed appointments, send reminder SMS messages so that your customers remember the appointment. Don't hesitate to schedule an SMS the day before and 1 hour before the start of the appointment to minimize no-shows.
What should you know before sending SMS Marketing?
Certain rules imposed by law and telephone operators must be followed for sending your SMS. Indeed, it is necessary to respect the days and times of sending, to integrate an "SMS Stop" to allow the unsubscription of recipients, as well as the respect of the opt-in governed by the GDPR.
Respect the sending days and times
Due to the immediacy of the SMS channel, recipients consult them almost immediately. This represents many marketing advantages, but you must also take into account the experience of your customers and prospects by avoiding sending your SMS at inopportune times. In order to protect the consumer, marketing SMS cannot be sent between 8 p.m. and 8 a.m. on weekdays, as well as on Sundays and public holidays.
Respect the GDPR
As with any communication, the GDPR requires you to inform anyone who uses your services of the use that will be made of their personal data. So make sure that your customers and prospects are “opt-in”, that is to say that they have given their consent for you to use their telephone contact details to contact them.
Indeed, SMS marketing is a powerful channel with an opening rate of around 95% but it can be perceived as intrusive by a recipient if they have not given their consent in advance to receive it.
Unsubscribe and Stop SMS
In the same way that you must include an unsubscribe link in an email, you must include a STOP mention in your marketing SMS. Your contacts can therefore freely request to unsubscribe by sending an SMS to the short number that was generated for your campaign. Note that it is not mandatory on informative SMS.
Be clearly identified
In order to avoid being considered as spam, it is important that the sender of the SMS is clearly identifiable. To do this, you can personalize the sender by directly naming your company.